Sports Boulevard Foundation

As the social media consultant for Riyadh’s Sports Boulevard, my role was to engage a community unfamiliar with regular exercise. This mega project, envisioned to elevate Riyadh’s livability, features the world’s largest linear park, inviting not just athletes but anyone seeking a healthier, more vibrant lifestyle. The challenge? Making this vast outdoor space approachable.

Our strategy was straightforward: simplify and invite. Social media became our canvas to paint Sports Boulevard as accessible and non-intimidating, a place where exercise melds seamlessly with daily life, culture, and leisure. Highlighting its welcoming paths and diverse activities, we aimed to inspire residents towards a more active lifestyle, showing that a step towards health is a step closer to everyone.